Ad campaigns / PPC Marketing
Pay-per-click (PPC) is an advertising method used for driving traffic to websites, in which an advertiser pays a publisher when the ad is clicked. That means you can predict, measure and track how much traffic you get from an ad.Google is the most wanted PPC space provider, followed up by Bing, if we reffer to search engines. But there are more interesting platforms (like Facebook, Instagram, Linkedin, Youtube, etc.) which offers pay-per-click and ad campaigns services.
How does PPC Marketing work?
For a better understanding, let’s take a simple example: let’s say your company sells mountain bikes and you want to promote it on Google. First, you have to do keyword research to identify relevant keywords which best define your product (let’s say “mountain bikes for sale”) and then you create a search result ad. When the users will search for “mountain bikes for sale”, your website will be listed through the first search results. You are charged only if the user clicks on your ad ( which redirects him on your website). For example, if your budget is 500 euro and the cost per click is about 1 euro (depending on the keyword), that means you’ll get about 500 visits on your website. The ad will be off when your budget ends.
Why should you use pay-per-click?
◦ PPC is fully trackable and measurable (you can see the traffic, conversions received and a lot of useful data)
◦ Budget flexibility (you can start with a low budget and increase it if you see positive results)
◦ Immediate results and fast set up (unlike SEO, PPC allows you to track and measure immediate results)
◦ Good targeting options (you can target keywords, specific demographic, age, etc.)
Although we recommend SEO for long term results, PPC is a good choice if you want to advertise a special promotion or if you want a short term traffic boost. Sometimes the best results comes from using both methods simultaneus. Depending on your niche and needs, our PPC specialist could recommend the most suitable ad campaigns and platforms which perform best for your company. After implementing the ads, we will keep you updated with data and statistics about your ads, so you’ll know exactly how much traffic and conversions you earned.